Webull Launches Crypto In Australia, Challenges Locals

Webull Officially Enters The Australian Market

U.S.-based trading app Webull has officially launched cryptocurrency trading services for users in Australia. This marks Webull’s third crypto market, after the U.S. and Brazil. In partnership with Coinbase Prime, Australian users can now access more than 240 digital assets with spreads as low as 30 basis points (0.30%).

Pressure On Local Crypto Exchanges

According to experts, Webull’s entry will significantly increase competitive pressure on domestic exchanges. In Australia, fees and spreads are currently double those of international markets, even for highly liquid pairs such as Bitcoin (BTC) and Ethereum (ETH). With its wide range of tokens and lower costs, Webull is expected to push local exchanges to quickly adjust in order to retain their customers.

Expert Opinions

Pratik Kala, Head of Research at Apollo Crypto, noted that Webull has greatly expanded investment choices for Australians: “While local exchanges only list a small portion, Webull offers up to 240 tokens – this undoubtedly enriches the options available.”

However, James Volpe, Founding Director of uCubed, emphasized that Webull will face tough competition from well-established exchanges. He added that new entrants like Webull “will raise the bar for services and force competitors to reduce fees and improve the user experience.”

Major Challenge: Trust And Asset Management

Despite its infrastructure advantage via Coinbase, Webull still needs to build trust with users. According to Volpe, the greatest challenge lies in the shift toward decentralized and non-custodial technologies, where users want more control over their identity and assets. In addition, investor education, regulatory transparency, and asset safety will play a decisive role in ensuring long-term success.

Crypto Within Traditional Investment Frameworks

Webull supports trading not only through individual accounts but also via SMSFs (self-managed super funds), trusts, and corporate structures. This move is expected to strengthen the integration of crypto into traditional wealth management. However, as Volpe pointed out, “true integration depends on education, regulation, and investor confidence.”

Conclusion

Webull’s official entry into Australia’s crypto market marks a significant step in its global expansion strategy. The move not only provides more choices for users but also creates pressure on domestic exchanges to lower fees, improve services, and enhance transparency. With the backing of Coinbase and its global ambitions, Webull is set to become a formidable player in Australia’s promising crypto market.

Disclaimer: The content above reflects the author’s personal views and does not represent any official position of Cobic News. The information provided is for informational purposes only and should not be considered as investment advice from Cobic News.