President Trump Launches $1.5B Crypto Treasury With WLFI
President Trump Unveils $1.5 Billion “Crypto Treasury” Plan Via WLFI Tokens
President Donald Trump has introduced a bold initiative—a “crypto treasury” valued at $1.5 billion, launched through World Liberty Financial (WLFI), which he co-founded with his sons. The plan proposes raising funds to acquire WLFI tokens, mirroring investment strategies used by MicroStrategy but centered entirely on WLFI.
According to The Wall Street Journal, this treasury would rely exclusively on these tokens instead of established cryptocurrencies. Additionally, Eric Trump now serves on the board of Alt5 Sigma, a crypto firm partly owned by World Liberty Financial, signifying deepening family involvement in the crypto space.
Controversial Crypto Venture History
Despite the ambition, President Trump's past crypto endeavors cast doubt. His $TRUMP memecoin, launched in January, lost nearly 90% of value by Inauguration Day, as early speculators quickly exited. The $Melania token did even worse—vanishing mostly from circulation.
At the same time, Truth Social’s parent company plunged 52% below pre-merger levels and over 70% from its announcement high, raising questions about the endurance of crypto projects linked to Trump.
WLFI Tokenomics Under Fire
Unlike Bitcoin, WLFI tokens are unlimited in supply and only offer holders 5% governance voting power over World Liberty’s USD1 stablecoin. Shockingly, 75% of token sale proceeds go to Trump-affiliated entities—public investors receive no equity or profit-sharing.
Critics condemn this structure. Owen Lamont of Acadian Asset Management argued it “violates every principle of finance,” stressing that it heavily favors insiders while providing negligible benefits to the public.
What’s Next
The WLFI token launch is set for September 2025, with regulatory filings expected to reveal comprehensive details about the treasury structure and token economics. Observers are closely watching whether this framework will attract serious investment or resemble Trump’s past crypto missteps.
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