Michael Saylor’s New Crypto Strategy: Raises $2.5B to Buy 21,021 BTC

1. Details Of A “Historic” Capital Raise

Michael Saylor – founder of Strategy – has just completed one of the most impressive capital raises in the digital asset space this year. The company successfully issued $2.5 billion worth of perpetual preferred stock called STRC, offering a floating monthly dividend starting at 9%.

All proceeds were used to purchase 21,021 BTC at an average price of $117,256 per BTC, bringing Strategy’s total holdings to 628,791 BTC, currently valued at over $74 billion.

2. Strategy’s Unique Approach To Bitcoin Investment

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Michael Saylor Accelerates Crypto Investment

The launch of STRC marks the first time a Bitcoin treasury company has issued a perpetual preferred stock listed on Nasdaq, providing stable monthly income while still granting indirect access to Bitcoin.

Unlike STRF (launched in March 2025, raising $2.1 billion), STRC targets retail income investors, especially pension funds and insurance companies that want exposure to crypto without directly holding digital assets.

“This product is regulatory-compliant and allows Bitcoin access without spot market volatility,” said Vincent Liu, CIO at Kronos Research.

3. Why Strategy Is In A League Of Its Own In Corporate Bitcoin Plays

According to Ryan Yoon, senior analyst at Tiger Research, very few companies can replicate Strategy’s model, for three key reasons:

- They don’t hold enough BTC to build credibility.

- They lack access to Wall Street financial instruments.

- Their stock doesn’t trade at a premium above their BTC net asset value.

“Strategy’s playbook looks simple but is extremely hard to copy,” Yoon noted.

Strategy’s success stems from being a first mover, achieving scale and building a financial brand tied to Bitcoin.

4. Conclusion: A “Dual Strategy” – Accumulating BTC While Expanding Market Access

As institutional investors continue seeking exposure to Bitcoin without the legal risks or custody concerns, Michael Saylor’s model proves revolutionary: creating hybrid financial instruments – combining bond-like dividends with the upside potential of BTC.

This strategy not only increases BTC holdings for the company but also broadens access to traditional capital markets – a bold yet calculated move by Strategy.