Metaplanet Buys More Bitcoin, But Pace of Crypto Strategy Slows

Metaplanet Buys More Bitcoin, But Pace of Crypto Strategy Slows

Justin Nguyễn7/14/2025

Metaplanet, the Japanese company dubbed the "MicroStrategy of Asia," continues to show its unwavering commitment to its Bitcoin reserve strategy. However, their latest purchase reveals a subtle change in approach, possibly signaling more caution as the price of BTC remains high.

 

According to dashboard data released on July 13th (U.S. Eastern Time), Metaplanet purchased an additional 797 Bitcoin at an average price of $117,451. The total value of this investment round was approximately $93.6 million. With this latest purchase, Metaplanet's total holdings have reached 16,352 BTC, valued at around $1.957 billion, with an average cost for its entire Bitcoin treasury of approximately $100,191.

 

1. A Shift in Pace

 

The most noteworthy point in this announcement is the change in the scale and pace of acquisition. Compared to its purchase announced just one week prior (on July 6), when the company acquired 2,205 BTC at an average price of $108,237, this latest purchase is significantly smaller. Specifically, the number of Bitcoin purchased decreased by approximately 63.85%, and the total USD investment value also dropped by about 60.79%.

 

This significant decrease in purchase size could indicate a shift in Metaplanet's strategy. Several hypotheses have been raised:

More Price-Sensitive: As the price of Bitcoin has risen from the $108,000 range to over $117,000, the company may be becoming more cautious and unwilling to acquire a large amount at higher prices.

A Dollar-Cost Averaging (DCA) Strategy: The company might be shifting to a DCA strategy with smaller, more regular buys, rather than large, concentrated purchases.

Capital Availability: The size of the purchase may also depend on the company's capital-raising rounds.

 

2. A Long-Term Positive Signal

 

Despite the slower pace, Metaplanet's continued buying is an extremely positive signal for the crypto market. It reaffirms the long-term conviction of the company's leadership in Bitcoin's role as a superior treasury reserve asset compared to traditional cash holdings.

 

This strategy, pioneered by Michael Saylor of MicroStrategy, is being adopted by more companies worldwide. Each public company that joins in reserving Bitcoin further strengthens the asset's status in the eyes of institutional investors and creates another regulated, indirect investment channel for those looking to gain crypto exposure through the stock market. Investors will now be closely watching Metaplanet's future moves to see if this new, more measured pace of accumulation becomes a sustainable trend.