CZ's Family Office to Back a BNB Crypto Reserve Company

Following the success of the "Bitcoin reserve company" model pioneered by MicroStrategy, a similar strategy is now being applied to other leading crypto assets. The BNB ecosystem is now set to have its own representative on the U.S. stock market, with backing from major names that have deep influence in both traditional and crypto finance.

According to a report from Cointelegraph, YZi Labs, the family office of Changpeng Zhao (CZ)—the founder of the Binance exchange—will support a brand-new reserve management company. This new entity, tentatively named "The BNB Treasury Company," will be established with the goal of offering investment opportunities linked to the performance of the BNB token. The project's ultimate ambition is to seek a listing on a major U.S. stock exchange.

This entire process will be driven by the investment firm 10X Capital. The project's credibility is further strengthened by its leadership team. The CEO of "The BNB Treasury Company" will be David Namdar, a figure with an impressive resume. He is currently a senior partner at 10X Capital and, notably, is also a co-founder of Galaxy Digital—one of the largest and most reputable crypto investment banks in the world. Previously, Namdar also served as the co-head of trading at Galaxy Digital.

Having a leader with deep experience in both venture capital and institutional crypto trading signals that this is a well-structured effort aimed at sophisticated investors.

The operating model of this BNB reserve company is expected to learn from the "blueprint" of MicroStrategy. Specifically, the listed company will raise capital from the stock market to acquire and hold a large reserve of BNB tokens in its treasury. The value of the company's stock will then have a close correlation with the value of BNB.

This model creates a crucial "bridge." It allows traditional investors and funds, who may be restricted from directly investing in crypto assets, to gain exposure to the growth potential of the BNB ecosystem through a familiar and regulated channel: stocks. If successful, this planned listing could significantly enhance the legitimacy of BNB as an institutional-grade asset, while also opening a new on-ramp for capital from Wall Street to flow into the BNB Chain ecosystem.