New Trend: Businesses Choose to Hold Bitcoin Over ETFs
1. Crypto Market Is Shifting
A new wave is emerging in the crypto market: many public companies are actively accumulating Bitcoin on their balance sheets-at a faster pace than ETF inflows. This marks a strategic pivot in corporate investment behavior.
2. Companies Accumulate Bitcoin Faster Than ETFs
Q2/2025: 131,000 BTC from companies vs. 111,000 BTC from ETFs
According to Bitcoin Treasuries data, in Q2/2025, public companies added about 131,000 BTC—an 18% increase from the previous quarter. Meanwhile, ETFs only added around 111,000 BTC (~8%).
First half of 2025: Double the ETF rate
In the first six months of 2025, companies accumulated approximately 245,000 BTC—more than double the amount added by ETFs (~118,000 BTC).
3. Who's Leading the Trend?
Strategy (formerly MicroStrategy) leads the pack
Strategy, formerly known as MicroStrategy, remains the largest public holder of Bitcoin, with nearly 597,000 BTC (~$64 billion), topping the global list.
Smaller firms diversify with Bitcoin
Smaller companies such as GameStop, KindlyMD, ProCap, Metaplanet, and Panther Metals are also joining in, seeing Bitcoin as a strategic asset to boost share value and expand treasury reserves.
4. Why Are Companies Choosing Bitcoin?
Accumulating Bitcoin allows businesses to:
• Hedge against inflation
• Diversify assets beyond cash and bonds
• Increase shareholder value and attract crypto-savvy investors
According to Bitcoin Treasury Companies, many firms believe Bitcoin is non-correlated and offers long-term growth potential.
5. Outlook & Risks
Corporate Bitcoin accumulation is supported by:
• A clearer regulatory landscape
• Positive sentiment from ETF inflows
• Pro-crypto U.S. policy signals
However, Bitcoin remains highly volatile. Companies must consider risks such as market crashes, liquidity stress, and regulatory shifts. Experts suggest long-term holding is the most sustainable strategy.
6. Conclusion
The trend of companies adding Bitcoin to their balance sheets is growing rapidly—surpassing ETF inflows. This reflects a professional and strategic approach to asset diversification. Still, risks remain, making it crucial to monitor economic signals and carefully plan entry and exit strategies.