Animoca, ProvLabs Launch NUVA RWA Marketplace
In a move aimed at bridging the gaps in the fragmented tokenized real-world assets (RWA) market, Web3 powerhouse Animoca Brands has joined forces with Provenance Blockchain Labs (ProvLabs) to co-create NUVA, an advanced vault marketplace. The initiative seeks to connect RWA issuers directly to a diverse spectrum of investors — from retail participants to large institutions — and broaden access to high-quality investment products.
According to the joint announcement, NUVA will operate as a chain-agnostic vault marketplace, curating offerings from top-tier asset issuers, each tailored with unique yield models and risk profiles. This design allows investors to explore multiple investment strategies in a permissionless environment. The marketplace will be powered by Provenance Blockchain, a financial services-focused network currently securing over US$15.7 billion in RWA total value locked (TVL).
Slated for launch in Q4 2025, NUVA’s debut will feature vaults tied to flagship products from Figure Technologies, including:
- nuYLDS: linked to YLDS, the first U.S. SEC-registered yielding stablecoin security.
- nuHELOCs: backed by a diversified pool of prime home equity loans.
Under the collaboration, ProvLabs will oversee infrastructure and product development, while Animoca Brands will lead go-to-market execution, tokenomics planning, and listings through its extensive Web3 ecosystem and institutional networks. NUVA will also introduce its native governance and utility token, $NUVA, used for staking rewards, decision-making, and ecosystem incentives.
Yat Siu, co-founder and executive chairman of Animoca Brands, emphasized the transformative potential of this project:
“The tokenized RWA sector, projected to grow to $30 trillion by 2030, remains scattered across chains and marketplaces. Through NUVA, we aim to make institutional-grade assets universally accessible in a unified, multi-chain framework, paving the way for a user-owned, on-chain financial future.”
Mr. Yat Siu
The partnership announcement follows a string of strategic moves by Animoca Brands to solidify its Web3 dominance, including:
- A US$100 million Bitcoin treasury partnership with DDC Enterprise.
- A buyback program for TOWER tokens, the native asset of its gaming ecosystem.
- Launch of Moca Chain, a blockchain dedicated to decentralized identity and verification.
- A HKD-backed stablecoin initiative with Standard Chartered and Hong Kong Telecom, currently in Hong Kong’s regulated stablecoin sandbox.