Farcaster Rebrands Warpcast, Launches Pro & Airdrops

1. Brand Overhaul: From Warpcast Back to Farcaster – A Strategic Shift for the Web3 Social Network

 

Farcaster – a standout decentralized social network protocol built on Web3 – has recently undergone a complete brand overhaul by officially merging its main client app, Warpcast, back under the Farcaster name.

“The separation between the names Warpcast and Farcaster confused new users,” shared Dan Romero, Farcaster’s co-founder. The team decided to simplify the branding to accelerate user growth.

 

2. Key Changes

 

 - The Warpcast app was renamed to Farcaster on both the App Store and Google Play.

 - The official domain changed from warpcast.com to farcaster.xyz.

 - The old “arched gateway” logo was brought back as a nostalgic symbol of the protocol’s early days.

 

Although the new domain has experienced occasional lag (as reported on June 16, 2025), all old links remain functional, and users don’t need to take any action to update.

 

3. Farcaster Pro: A Breakthrough in the Freemium Business Model

 

Marking a strategic shift, Farcaster officially adopted a freemium model with the launch of Farcaster Pro, priced at 120 USDC/year or 12,000 WARPS tokens.

 

Pro user benefits include:

 - Posting content up to 10,000 characters.

 - Embedding up to 4 pieces of content (images, videos, links, smart contracts, or mini-apps).

 - Customizable profile banners and a purple badge signifying “Pro status”.

 

Importantly, subscription revenue is redistributed weekly to developers and content creators in the ecosystem.

 

4. Farcaster Pro NFT: A “Golden Ticket” for Airdrops?

 

A compelling bonus of the Pro package is a limited-edition NFT (10,000 pieces) issued on Base. While the NFT has no direct utility, the community views it as a “golden ticket” for upcoming airdrops.

 

5. Farcaster’s Airdrop Strategy: Be “Real” to Earn “Real”

 

Dan Romero has repeatedly emphasized that future airdrops will reward genuinely active users within the ecosystem.

 

Eligibility criteria include:

 - Verifying identity and linking social accounts (Twitter/X).

 - Depositing at least $10 worth of ETH or USDC into a Farcaster wallet.

 - Maintaining high activity: posting, engaging, and trying integrated mini-apps.

 - Performing weekly on-chain transactions.

 - Ranking high on the community leaderboard.

 

For example, in February 2025, users who deposited 0.003 ETH received the “Early Adopter” role, symbolized by a purple ring around their avatar.

 

6. Procoin: A Successful Kickoff Airdrop

 

Procoin was the first project to validate the value of the Farcaster Pro NFT. NFT holders received:

 - $120 worth of PROCOIN token.

 - Up to $700 for the first 500 claimers.

 

Additionally, 50% of PROCOIN tokens were listed on Uniswap V4, with revenue shared with Pro users.

 

7. Channel-Based Token Economy: Communities as Micro-Economies

 

Farcaster is championing a channel-based token reward model. Channel owners can issue their own tokens and distribute rewards based on OpenRank scores.

 

For example:

 - The Cura bot helps create and distribute tokens.

 - A channel wallet can collect fees and manage a weekly community rewards fund.

 

8. DEGEN: From Community Token to Billion-Dollar Ecosystem

 

DEGEN is a prime success story from the Farcaster ecosystem:

 - Initially a community airdrop token for the Degen channel.

 - Now the gas token for Degen Chain, a Layer 3 blockchain on Base.

 - Reached a market cap of $2 billion with over 4.15 million transactions within just 4 days of launch.

 

9. Conclusion

 

The brand overhaul from Warpcast to Farcaster is more than a name change—it's a strategic move to unify the user experience, accelerate adoption, and strengthen the Web3 ecosystem. With Farcaster Pro, exclusive NFTs, and a stream of high-value airdrops, Farcaster is turning users into owners and laying the foundation for a truly decentralized social community.